AI is changing how media is planned, bought and optimised. It's allowing marketers to process more signals, make faster decisions and automate increasingly complex parts of the media-buying process. But is faster always better? Do more signals help with clarity? Is automation always necessary?
In this debate, we ask where AI genuinely improves planning, and where the job still needs experience and context. We hear whether the real edge come from better human judgement about audiences, strategy and growth. We will hear what you might want to hand over to the machine - and what to leave to the humans.