As luxury brand WOLF 1834 accelerated its move from B2B to direct-to-consumer, Space & Time was tasked with turning its annual winter sale into a platform for international growth. The 10-week campaign combined first-party data, high-intent audience targeting and a phased omnichannel strategy across multiple global markets.

Despite rising media costs during the most competitive retail quarter of the year, the campaign delivered efficient growth across channels and expanded WOLF into 11 new international markets with profitable ROAS. Space & Time’s Jeff Humphries reveals how a seasonal campaign created a lasting step-change in WOLF’s paid media maturity — and went on to win Campaign of the Year at the Paid Media Awards 2026.