In a challenging economic environment, demonstrating marketing effectiveness and efficiency remains one of the biggest challenges facing brands today.

With marketing still too often viewed as a cost centre and marketers facing increasing pressure to justify investment, traditional agency remuneration models are coming under greater scrutiny.

As a result, value-based commercial models are gaining traction. By aligning agency and client success more closely, these approaches create greater accountability, strengthen partnerships and ensure both parties have genuine skin in the game.

This session will explore how value-based partnerships are delivering measurable business impact, including performance uplifts of 15%+ compared with traditional models, investment efficiencies of 10%+, and client satisfaction scores that exceed industry benchmarks.