Dan Conneally is VP, UK Agency Solutions at TiVo Ads, where he leads agency partnerships and commercial strategy across the region. Prior to joining TiVo Ads, he spent nine years at Samba TV, most recently as VP Agency Solutions UK, helping agencies and advertisers leverage TV viewership data, audience intelligence and measurement to improve campaign performance. Earlier in his career, Dan held senior commercial roles at Microsoft, Global Radio, Widespace and Znaptag. With more than 20 years of experience across media, ad tech and connected TV, he is passionate about helping marketers better understand consumer behaviour to drive more effective advertising outcomes.