Melanie Blood leads Ocean Labs, the innovation arm of Ocean Outdoor, where she works at the intersection of creative innovation and emerging technology in out-of-home advertising. She's a firm believer that the best work happens when creative agencies, media owners and clients are in the room together from the start — not handed a brief at the end of the process.

At Future of Media Manchester, she'll be making the case that real collaboration across the whole media chain is the greatest catalyst for better, braver OOH creativity.