A director of the executive team of Sky Media with accountability for Advertising Systems Strategy in UK & Ireland. Jeff has over 45 years’ experience working in the broadcast media industry with experience across media value chain including streaming media digital strategy, advertising sales, advertising operations, systems design & development. Jeff leads the teams building solutions for the converging worlds of linear television, video on demand and premium video streaming. Jeff was the lead architect in delivering the architectural solution for both C-FLIGHT and LANTERN for Sky Media and for the UK TV Industry.
During his long career Jeff has challenged the status quo taking a leading role in delivering SKY ADSMART (2014) the world’s first fully linear addressable solution, CARIA (2003), an industry automatic trading platform, and the BRAND ATTRIBUTION SERVICE (2000).
Jeff has been board director of CLEARCAST since its creation and is also a board director of BARB and TAM Ireland.