Ffion brings more than 22 years of experience in marketing analytics and effectiveness, having developed her expertise throughout her career at WPP. As a Senior Vice President within WPP Media Analytics, she leads the Modelling Services team, establishing and managing marketing analytics programmes for clients across the UK and globally.

Her focus is on translating complex data into clear, actionable insight, helping brands and businesses measure and optimise their marketing investment. She works with clients to ensure financial outlay is aligned with strategic business objectives, using robust modelling approaches to identify opportunities for growth and improve decision making. Ffion is passionate about making analytics commercially meaningful and demonstrating how data-led insight can drive more effective marketing and stronger business outcomes.