Jason founded Colourtext in 2009, a company based in The Lake District that bridges the gap between classic media research and advanced data modelling and analytics. Jason’s career began at Piccadilly Radio, which was part of Emap (now Bauer Media) where he became Head of Insight for brands like Kiss FM and Kerrang! Jason is an expert in designing global-scale audience segmentation and media effectiveness projects. During a 30-year career he’s developed Machine Learning and Semantic Analysis tools and now focuses on building Econometric Modelling systems to automate the analysis of media channel effectiveness for hundreds of brand campaigns.