Simon Price is Group Managing Director Media at Audience Collective. He started his career at independent agency Brilliant Media in Leeds before its acquisition by MediaCom, where he went on to lead teams across Leeds and Birmingham. After more than a decade in senior roles within a global network, Simon returned to the independent sector and now leads the AC's media businesses. With experience on both sides of the agency landscape, he brings a straightforward view of the differences between independent and HoldCo models, and a practical understanding of the opportunities and challenges facing agencies today.