We explore how to grow digital audiences while making linear and broadcast audiences even more valuable to advertisers in Canada. How are Canadian media businesses leading the streaming revolution in a fragmented and increasingly globalised market? This panel tackles the number one challenge facing Canadian media: while they collectively command the largest audience share, that dominance isn't reflected in advertising revenue. Why is that? And what will it take to get clients as excited about investing in TV as they are in digital? Can these businesses finally set aside personal objectives and collaborate to drive market-wide growth? We’ll also hear what kind of content will lead the way — from super-premium sports and original productions to U.S. lifestyle channels, regional sports, and community TV.