Matt McGowan is a commercial executive with more than two decades of experience leading growth, transformation, and innovation in the media, technology, and commerce sectors. He is currently the Senior Vice President of Business Solutions at Bell Media, where he oversees all advertising, account management, and sales operations for Canada's largest media company.

Before joining Bell Media, Matt was the General Manager of Snap Inc. in Canada, where he spearheaded the platform’s audience growth and commercial expansion, built high-performing teams and drove strategic partnerships while navigating increasingly complex regulatory requirements. His prior roles include leadership positions at Google, Incisive Media (acquired), and the marketing technology company Adestra (acquired), where he developed and scaled successful go-to-market strategies while navigating complex, evolving marketplaces.

A recognized business and community leader, Matt has shared insights on digital transformation, brand storytelling, leadership and organizational behavior. Beyond his corporate work, he is active in advisory roles with many early stage companies and the venture capital ecosystem that supports them. He has and continues to serve on boards for organizations such as Big Brothers Big Sisters, the IAB, and Visa reflecting his commitment to community, corporate governance, leadership, and mentorship.

Matt holds an MBA from the University of Oxford and a BA from Lafayette College. He is passionate about empowering teams, bridging technology with creativity, and shaping a sustainable future for the media industry. Originally from New York, Matt has lived on four continents, is based in Toronto, and brings a global perspective informed by diverse experiences and a deep appreciation for culture, community, and operations.