As broadcasters look to unify fragmented ad sales and inventory across linear and digital channels, this panel explores how automation and data-driven intelligence are enabling a true Total TV proposition.

We’ll discuss how broadcasters can move from fragmentation to unification by bringing together linear and digital inventory under one roof and maximize audience campaign reach for their buyers. We’ll explore how self-serve solutions can extend reach to new advertiser segments such as SMBs, while still giving broadcasters full commercial and editorial control. The session will highlight how automation and Total TV forecasting, planning, and optimization can drive operational efficiency and maximize yield. We will demonstrate this through examples of leading media companies around the world. Finally, we’ll look ahead to what future-proofing Total TV really means — and how broadcasters can get there with the right data, tools, and partnerships.