Alicia Olson-Keating, the newly appointed President & CEO of Numeris and NLogic, shares her vision for the future of media measurement in Canada and will highlight the roles that Numeris and NLogic will play in shaping that future. How will National VAM (Video Audience Measurement) bring additional value to Insights teams and Planners and how will it help them make more informed decisions? How can Numeris data be better utilized to enhance optimization and activation strategies? How can we rethink continuous improvement, transparency, audience validation and platform integration? Alicia believes “collaboration is more important than ever, and we need to work closely with the industry to ensure we capture all audiences and measure the impact of all channels. Advertisers, agencies, media owners… we all have a role to play and Numeris and NLogic’s role is to bring a unified measurement plan for video content, ads and activation.” Alicia's experience in Australia as Managing Director at Nielsen TAM poises her well to leverage the JIC’s (Joint Industry Committee) foundation and ensure all stakeholders have skin in the game to drive the industry forward.