Alicia is a breakthrough change leader in the data, research, measurement, and technology field, known for leading teams to deliver international first solutions such as radio PPM in Canada and VOZ (TV plus video) currency in Australia. With over 30 years of experience in media, including radio, television, video, and digital media, Alicia is an audience measurement subject matter expert with international knowledge and experience. She is a seasoned organization leader who collaborates well, fostering strong industry relations and partnerships.