National VAM, the video solution we’ve been waiting for,  is rolling out across Canada this fall. As Canada will now benefit from a comprehensive and holistic view of the Video landscape, what’s next?  Join us for a forward-looking breakfast panel led by Alicia Olson-Keating, President & CEO of Numeris, as we explore what’s next for unified video and ad measurement in our market.  

Alicia and her panelists will discuss adding global streaming services to the TAM and VAM universe, along with achieving commercial consumption data for all TV and premium streaming. They will explore gaps and challenges in adopting a next-generation video trading ecosystem in Canada, including missing elements for progress, converting audience data into marketing power, ad measurement integration, and barriers to advancement. This panel will bring together key voices across agencies, streaming platforms, and broadcasters  to spark ideas, confront the friction points, and chart a path toward a more connected and innovative video marketplace. It’s not just about discussing the present—it’s about actively shaping the future.