Name
Keeping Budgets at Home: How Canadian Broadcasters Can Own the CTV Future
Date & Time
Tuesday, September 29, 2026, 10:15 AM - 10:35 AM
Speakers
Description
This session will explore how Canadian broadcasters and publishers can build regional CTV marketplaces that keep more media budgets inside Canada while still embracing the best of global TV and premium streaming. This session will share lessons from the EU on how to launch and scale unified, data-driven CTV marketplaces and examine how those strategies can be adapted to Canada’s unique TV and streaming landscape.
Location Name
Concert Hall
Full Address
The Carlu
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada