Ivan brings over 25 years of extensive experience in strategic digital marketing and brand building to the Roku team as the Ad Sales Director, Canada. In his current role at Roku, Ivan leads the Canadian ad sales team, driving innovative advertising solutions and helping brands navigate the evolving Connected TV (CTV) landscape while delivering measurable, impactful campaigns.

Prior to Roku, Ivan served as the Head of Canada Ad Sales at Spotify, where he played a pivotal role in developing their go-to-market strategy for Canadian brands. Ivan also spearheaded Twitter’s Canadian office as Head of Revenue and Agency Partnerships, advocating for the integration of social media into marketing strategies. His career spans across renowned platforms including Yahoo!, Microsoft, and AOL, where he crafted innovative solutions bridging traditional and digital media. Join us in welcoming Ivan Pehar to Roku, where his expertise will undoubtedly drive our continued success in the streaming media industry.

You know we had to ask Ivan what he’s streaming, it’s one of our first questions to all our new joiners at Roku: “You can catch me in the Roku Sports Zone as a huge sports fan or looking for the latest history documentary on Tubi.”