Allysa Abad is the Data Strategy Lead for Samsung Ads Canada, the country's #1 CTV reach platform. She leads data strategy for the Canadian business, helping brands and agencies unlock the full potential of connected TV through audience intelligence, measurement, and advanced advertising solutions. With a deep understanding of the evolving TV landscape, Allysa works closely with clients to transform data into actionable insights that drive smarter media investment and measurable business outcomes.
In 2026, Allysa transitioned into data strategy after nearly seven years leading Customer Success at Samsung Ads Canada, where she partnered with some of Canada's largest advertisers to deliver best-in-class campaign performance and strategic guidance. Prior to Samsung Ads, she held customer success and account management roles at Integral Ad Science, BrightRoll, and other leading ad technology organizations.
A passionate advocate for data-driven marketing, Allysa is a trusted voice on audience insights, measurement innovation, and the future of advanced TV advertising.