Name
The Future of Canadian Attention: Building the Next Era of TV
Date & Time
Tuesday, September 29, 2026, 12:00 PM - 12:15 PM
Speakers
Description
Join Allysa Abad, Senior Data Strategist at Samsung Ads, for a forward-looking discussion on the trends, audience behaviours, and measurement innovations shaping the future of television in Canada. The session concludes with a fireside conversation featuring Eleanor Bothwell, Media Planning Lead at Skip, exploring how one of Canada's leading brands is evolving its TV strategy to connect with today's streaming-first audiences and deliver meaningful business results.
Location Name
Concert Hall
Full Address
The Carlu
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada
444 Yonge St #7
Old Toronto
Toronto ON M5G 2B3
Canada