Eleanor Bothwell is the Manager of Media & Performance Strategy at Skip, bringing over 20 years of experience in integrated media planning, buying, and digital strategy. In her role at Skip, she leads paid media strategy and performance, working closely with agency partners to drive high-impact campaigns and business growth.

Throughout her career, Eleanor has held senior media leadership roles at top agencies and brands—including Intuit, Media Experts, and Maxus Global—managing high-profile portfolios across retail, tech, entertainment, finance, and telco. She has also served as an instructor with IAB Canada for almost a decade, teaching courses in digital sales, media planning, buying, and integrated marketing. Eleanor specializes in performance marketing, marketing analytics, media innovation, and building strategic cross-functional partnerships.