This presentation explores the landmark deal that will see TF1 linear channels and on-demand content appear on Netflix in France, starting summer 2026. The deal offers Netflix members more variety and depth of content locally, and further opportunities for deep engagement. For TF1, this is a way to unlock new reach for advertisers on a service that the broadcaster believes is complementary to its BVOD offer, TF1+. TF1 explains the rationale for the partnership, the expectations for incremental audiences, and how ad sales will be organised. In addition to this TF1 will explain how they view their linear business in separation to their digital.