We want the latest thinking on how to replace lost linear audiences with streaming reach that is equally as effective, and how to generate incremental reach and frequency alongside linear. This panel considers the role of FAST on media plans, and how much AVOD buyers need today, given the expansion of BVOD catalogues and the growth of ad-supported SVOD. We are interested in the impact of home screen advertising (on platforms and within apps) and how non-entertainment brands harness this format. Television wants a bigger share of the performance advertising market, so how do premium and mid-tail streamers support full-funnel campaigns, and can they unlock small medium business budgets that today go to search and social media? What is the potential for shoppable TV alongside streaming on connected TVs?