Ross Appleton is the GM for Tubi UK, leading the company’s expansion in territory, and positioning it as a market-leading ad-supported streaming service. He oversees Tubi’s commercial and content strategy, driving audience and revenue growth, and is responsible for building and scaling the UK team.

Prior to joining Tubi, Ross held a range of senior leadership roles at ITV, including Launch Director for ITVX, where he helped shape the company’s flagship streaming platform, and Managing Director of SDN, ITV’s digital multiplex business.