This interactive panel explores overall impact of AI on TV, consumers and ad sales. We’ll examine how AI is shaping content creation, buying decisions, and the use of synthetic data and what this means for both marketers and consumers. With AI accelerating rapidly, is there a new opportunity for TV companies to harness AI-driven content and performance tools for brands? Or are streamers and social better positioned to capitalise on these innovations? In this lively discussion, panellists will unpack the genuine opportunities, emerging threats, and potential gimmicks behind the latest industry buzzwords, helping the market understand where these new concepts truly belong.