Pippa Scaife is Director of Digital Advertising at Sky Media, where she oversees sales, partnerships, and operations across the digital business, as well as programmatic strategy for BVOD. With over a decade of experience spanning global media brands, Pippa has held senior roles at NBCUniversal and CNN, driving growth strategies and pioneering ad tech solutions. Her expertise lies in navigating the complexities of global ad markets and building partnerships that unlock value across fragmented ecosystems. A passionate advocate for digital transformation, Pippa focuses on cross-platform monetisation and aligning brands to premium content however audiences choose to consume it—driving improvements in effectiveness and creativity. She is committed to helping brands connect with audiences in an increasingly dynamic media landscape.