As ad spend continues to shift from linear to digital, broadcasters face a defining choice: compete as channels, or perform as platforms. This session explores how to embrace a “platformisation” strategy to reclaim their share of ad spend.

Together, we’ll uncover the key success factors for building a unified ad proposition across digital and broadcast — including expanding addressable inventory, opening up to new demand channels, and creating an attractive offering for advertisers.

Join us to discover how rethinking the broadcaster model as a platform brings broadcast to the level of digital — and beyond — making premium TV buying and measurement as effective and accountable as digital advertising.

Please register here to confirm your place for this masterclass.