TV offers incredible reach, engagement and quality content in a trusted, brand-safe environment - all on the best screen in the house. It’s a compelling package. Yet, ad spend continues to migrate to the likes of Google, Meta, and Amazon.

The reason is simple: digital targets the individual, whereas TV targets the household.

In this session, we move beyond asking "what if" to showing "how". For the first time, we can accurately identify the anonymous viewer behind the screen, without relying on intrusive logins, additional hardware, or compromising user privacy.

Join us to discover how unlocking this "digital-grade" precision finally allows TV to capitalise on its strengths, win back revenue, and become the ultimate advertising platform.