Nick Pinks is the co-founder and CEO of Covatic, a leading provider of privacy-first audience solutions. Nick has steered the company from a technical innovation into a global enterprise re-defining addressability by unifying the worlds of TV, audio, and digital.

An R&D engineer by trade with a background at the BBC and Imagine Communications, Nick has scaled Covatic’s pioneering ""on-device"" technology into a trusted global solution. He has secured strategic partnerships with top-tier publishers including Bauer, Sky, BBC, and Octave, enabling media owners to deliver higher-quality audiences and increased revenue. Nick is also a board member of Create Central, championing creative innovation in the UK's West Midlands.

He has a degree in Media Technology and Electronic Engineering from Oxford Brookes University.