"For more than twenty years I’ve transformed iconic global brands (Pampers, Gucci, Jack Daniel’s, Cover Girl, Heinz) from the inside out. Organisational redesign, digital product platforms, marketing engines, and multi-hundred-million-pound turnarounds: I’ve led them all, agency side and client side.

I live at the intersection of strategy, design thinking, and flawless execution. I set board-level direction, then wield human-centred design to deliver products and experiences that shift markets and generate fortunes, not just by cutting costs but by unlocking possibilities others never see.

Sought-after keynote speaker, trusted voice in the rooms that matter, and guardian of a network most can only imagine.

I was never built for the corporate template. I dismantle it with design thinking, reconstruct it sharper and more human, and inspire entire organisations to think braver and move faster.
Right now, I’m driving the frontier of AI-enabled business transformation and innovation, because standing still has never been an option.

If you’re pursuing excellence, I’m your human. If you’re not… good luck keeping up."