This mini-session with alumni from the world’s leading global brands and agencies as they tackle the biggest challenges facing media and advertising today and how brands can wield their influence to drive real solutions. Expect sharp, candid discussion on the resurgence of long-term brand building and TV’s role in the mix, rethinking agency relationships for the new era, why investing in quality media is non-negotiable, the unmatched power of trusted environments, and the shared responsibility to proactively shape the industry’s future. We’ll also confront television’s toughest global realities, from chronic oversupply and stagnating demand to fierce competition from aggressively growing digital platforms, and answer the critical question: does TV have a narrative problem, and if so, how does it reclaim its investment share? Provocative insights, no fluff; essential for anyone serious about the future of media.