Full Name
Ross Sergeant
Job Title
Global Media Director
Company
Allwyn
Speaker Bio
Ross Sergeant is Global Media Director at Allwyn, where he leads media strategy, investment, and effectiveness across five European markets. With more than twenty-five years’ experience spanning Asahi, Diageo, OMD, and MediaCom, he has shaped major brand transformations, driven digital change, and advised media businesses worldwide. He now focuses on building a unified, media function for one of the world's largest lottery-led entertainment groups.
Ross Sergeant