This mini-session tackles one of the year’s biggest questions: is YouTube TV? If not, why not and what would it take for YouTube to be considered TV? Is the issue one of transparency, content, or both?

If broadcasters distribute their content on YouTube, doesn’t that make at least part of YouTube “TV”? At the same time, YouTube is working to collaborate with broadcasters while also pulling TV ad spend onto its own platform. How should broadcasters manage this relationship?

What happens if broadcasters strengthen YouTube’s narrative by growing its presence on the TV screen; who benefits most? Can broadcasters really make money from YouTube, and is it as simple as it seems? Are audiences incremental, or shifting between YouTube and TV environments?