Full Name
Peter Naylor
Job Title
Vice President of Global Advertising Sales
Company
Netflix
Speaker Bio
Peter Naylor is Vice President of Global Advertising Sales at Netflix, responsible for launching and driving the ad-supported advertising sales revenue strategy for Netflix’s advertising business.
Naylor joined Netflix from Snap Inc, where he was the Vice President of Americas responsible for driving the growth of the company's advertising business across the United States, Canada and Mexico.
Prior to Snap, Peter Naylor was the SVP and Head of Advertising Sales at Hulu where he oversaw the sales and operations teams driving the company’s billion-dollar advertising business. Under Naylor’s leadership, Hulu more than tripled its ad revenue and significantly expanded its offerings for brands, introducing new interactive ad units and alternate ad solutions, and deeper data and analytics. Naylor was also the leading force in delivering solutions for measurement in the Streaming TV space, achieving complete measurement of viewership in OTT and launching the industry’s first closed-loop attribution tool.
Before Hulu, Naylor was the EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU's entertainment, news and sports digital properties. Before NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his digital advertising sales career at Wired Digital.
In the advertising community, Naylor is on the Board of Directors for the Interactive Advertising Bureau (IAB), in which he served as the Chairman in 2012 and was named the founding chairman for the IAB’s Video Center of Excellence in 2014. He also sits on the IABs executive committee. He also serves non-profits such as the Sandy Hook Promise media advisory board, the National Kidney Foundation and the TD Foundation, an organization that provides aid to Gold Star Families.
Naylor has earned several industry accolades, including being honored as one of Variety’s Digital Innovators pushing the boundaries of media and one of the 50 Most Indispensable Executives in Media by Adweek. He was also recognized in 2020 as Digiday’s Video Executive of the Year.
Naylor joined Netflix from Snap Inc, where he was the Vice President of Americas responsible for driving the growth of the company's advertising business across the United States, Canada and Mexico.
Prior to Snap, Peter Naylor was the SVP and Head of Advertising Sales at Hulu where he oversaw the sales and operations teams driving the company’s billion-dollar advertising business. Under Naylor’s leadership, Hulu more than tripled its ad revenue and significantly expanded its offerings for brands, introducing new interactive ad units and alternate ad solutions, and deeper data and analytics. Naylor was also the leading force in delivering solutions for measurement in the Streaming TV space, achieving complete measurement of viewership in OTT and launching the industry’s first closed-loop attribution tool.
Before Hulu, Naylor was the EVP of Digital Media Sales for NBCUniversal (NBCU) where he ran digital advertising sales for NBCU's entertainment, news and sports digital properties. Before NBCU, Naylor served as the SVP of Sales for the iVillage Properties, which was acquired by NBCU in May 2006. Prior to joining iVillage, he served as Vice President of Sales for Terra Lycos. He started his digital advertising sales career at Wired Digital.
In the advertising community, Naylor is on the Board of Directors for the Interactive Advertising Bureau (IAB), in which he served as the Chairman in 2012 and was named the founding chairman for the IAB’s Video Center of Excellence in 2014. He also sits on the IABs executive committee. He also serves non-profits such as the Sandy Hook Promise media advisory board, the National Kidney Foundation and the TD Foundation, an organization that provides aid to Gold Star Families.
Naylor has earned several industry accolades, including being honored as one of Variety’s Digital Innovators pushing the boundaries of media and one of the 50 Most Indispensable Executives in Media by Adweek. He was also recognized in 2020 as Digiday’s Video Executive of the Year.
Speaking At
