Inventory is under pressure, global platforms are competing harder, and advertisers want measurable outcomes. TF1's answer is to reach more people, bring its inventory together, and prove what it delivers. They will show how the wider distribution of TF1+, including the Netflix partnership, and bringing Live Addressable together with streaming, are increasing the scale of their addressable inventory. They explain TF1 Ad Manager and the Autopilot agentic suite, both central to the Vision 28 roadmap, and what unified inventory means for programmatic, measurement and automated trading. You will hear how new mid-tail and performance products let TF1 compete for budgets that used to go to the platforms, and how the TF1 Efficiency Framework gives systematic proof of effectiveness. The result is a broadcaster that now positions itself as France's leading video advertising network and measures itself against the global platforms.