How do we increase brand love, advertiser market share, TV competitiveness and the importance of media by harnessing AI-powered and agentic advertising across insights, planning, execution, measurement and more? That is the first question for this panel. We want to know if data is the differentiator for AI/agentic advertising and how we make better use of consumer and measurement signals. We consider the challenges scaling AI/agentic advertising, especially for use with TV and premium video. How do we ensure transparency and explainable media decisioning? How do we demonstrate the value-add from AI to brands? Is there any danger that global tech walled gardens establish a lead in AI/agentic advertising that TV struggles to close – and if so, how do we prevent that?