Jon Watts is Managing Director of the Coalition for Innovative Media Measurement (CIMM). He leads research and industry initiatives to advance measurement, data practices and innovation across television, streaming and digital media. His work spans cross-media measurement, advertising effectiveness, media quality and the impact of AI on advertising and measurement. Jon has more than 20 years’ experience advising senior leaders across the US, UK and Europe. Previously, he co-founded and led MTM, an award-winning research and strategy consultancy, growing the business from six to 80 staff.