We discuss ways for TV to become more valuable to media buyers representing brands of all sizes. What will move the needle for a CMO or Head of Media in 2026-28? We want to know what AI-informed media planning means for buyers who love TV – does it increase or decrease the likelihood that TV appears on a plan? What does TV do better to attract brands who believe TV is too difficult and too expensive to execute on? What are the reasons TV is not on the plan and what can they do about that? Is it time for TV to be less reliant on holdcos and work closer with local indie agencies to grow demand?