Peter’s 30+ year agency career spans the UK and Oceania, with a reputation built on bold leadership, sustained growth, and industry influence. Across 22 years with Omnicom Media Group, including 15 as CEO of brand and group, Peter helped shape one of the most successful media operations in the region. He built a 1,500 person business across Australia and New Zealand into the largest agency holdco in both markets.
Peter has been Chair of the Media Federation of Australia since 2014, concluding his tenure in 2025, and is the only media agency representative on the board of the Australian Association of National Advertisers (AANA).
In 2025, Peter joined The JOY Agency as Principal and CEO, bringing deep experience and momentum to accelerate growth for JOY’s clients and people.
A vocal champion of transparency and sustainable commercial models, Peter is known for building high performing teams and creating strong agency capability. He has been named in the top 3 influencers in the AdNews Power 50, ranked number 1 in the Agency 50 list, and was recognised as an Industry Icon by Mediaweek in 2025 for his lifetime of contribution.