As advertisers demand greater flexibility in how they activate campaigns across premium video combined with how viewers are consuming content across multiple screens, leading TV publishers are having to fundamentally transform their go-to-market strategies. In this fireside chat you will hear how publishers are expanding advertiser optionality across their entire footprint—from creating new opportunities in live events to enabling programmatic for premium to democratizing access for new advertisers to be on TV. Attendees will gain insights into how US publishers are building infrastructure that meets advertisers where they want to transact while maintaining the premium quality TV is known for.