A results driven and authentic senior investment and commercial leader with over 25 years’ experience across Australia’s media and agency sector, known for building high performing teams and delivering profitable growth through strong negotiation, pricing discipline, and senior stakeholder leadership. Most recently, Lucy served as Managing Director at Magna Global, IPG Mediabrands, accountable for strategic investment and trading operations across more than $1.2B in client media spend and led specialist teams spanning commercial investment, insights and buying. A trusted partner to senior leaders and commercial teams across media landscape, she is recognised for commercial rigour, clear governance and strong executive presence, as well as her commitment to mentoring senior female leaders and championing industry-recognised sustainability initiatives.