Foxtel Media and Australia’s free-to-air broadcasters are working to create a TV analytics platform that provides always-on, real-time outcomes measurement, with independent verification. Trailed at this event last year, a proof-of-concept appears in 2026, so we find out how its dashboard will help media buyers optimise their TV and cross-media planning. This technology uses intelligent content recognition, so can capture ad exposure across linear, BVOD, SVOD and FAST. We hear which business outcomes these viewing events can be linked to. How much of the TV industry could get behind this project in a bid to compete with the outcomes tools from big tech? We want to know how this measurement platform complements the outcomes work at media agencies, including with MMM.