The Sun’s Commercial Revenue Director, Owen Griffiths, and Director of Video, Jon Lloyd, discuss the newsbrand’s ‘Sun Originals’ strategy, which has seen The Sun commission a unique slate of original digital video programming, leveraging the brand’s storytelling skills and journalistic talent.

In this showcase, they will cover:

- Why video is now at the heart of The Sun's content strategy and what this means for their audience.

- The commercial opportunities that have emerged from the Sun Originals strategy and how rich, integrated partnerships have added value to sponsors and audiences.

- The importance of an integrated data strategy in creating and growing a rich video proposition.

- The dynamics of on- and off-platform distribution for The Sun’s video content.

- The next steps for The Sun as it grows its Originals approach.