With over twenty years of experience, Saj has showcased his leadership credentials by guiding his teams to consistently produce award-winning campaigns for leading advertisers, solidifying his reputation as a forward-thinking industry expert.
His extensive tenure at Group M, alongside roles at UK media companies like Sky, Viacom, and Bauer, has equipped him with comprehensive expertise spanning entertainment, sports, and lifestyle publishing.

Collaborating with leading brands, Saj has led the delivery of impactful creative solutions, encompassing branded entertainment, live events, sponsorships, partnerships, and emerging technologies. He ardently believes in the transformative potential of creativity and innovation to foster meaningful connections between brands and consumers to sustain brand relevance. An advocate for challenging conventions, Saj recognises the boundless opportunities offered by the constantly evolving media landscape, driven by technology and creativity.