The year is 2030: every channel is video, every platform is a screen, and the old boundaries that defined media planning have dissolved. In this post-channel world, effectiveness isn’t about TV vs. digital or broadcast vs. social - it’s about formats, content quality, and audience fit.

Our expert panel will discuss the new media playbook for an AV-first landscape. From budget allocation across a fluid ecosystem to rethinking how content and advertising work together, the panel will explore how brands, agencies, publishers, and platforms can thrive in a world where video has become the universal language.

Panel questions include (but not limited to):

In a future where “everything is AV,” what will media plans look like?

As formats blurs into entertainment, how do brands avoid being tuned out?

How should media owners position themselves when the same content may live on TV, TikTok, and Twitch simultaneously?

What technologies (eg, AI, measurement tools, dynamic creative) are essential for making this future work?

Who gains and who risks being left behind as “channel” definitions collapse?

What skills and capabilities should brands, agencies, and publishers start building now to be ready for 2030?