Dai Roberts is Creative Director at LADbible Group, where he leads the conceptual creative team within LAD360, the publisher’s content marketing and social-first creative division.

Responsible for shaping the Group's social-first commercial campaigns, Dai's work helps brands tap into youth culture, specialising in ideas built to connect with the social generation.

Before joining LADbible Group in 2019, Dai worked at Integer, HeyHuman and Momentum Worldwide. Across his career, he's delivered award-winning, social-native creative for brands such as PlayStation, Google, Nike, Tesco, Uber Eats, Toyota and Jacamo; blending cultural insight with platform-native thinking to create ideas that earn attention.