In one corner, the high octane, muscle flexing nostalgia of Gladiators. In the other, the cloak and dagger psychological warfare of The Traitors. Two iconic worlds and two very different strengths.

This session enters the cultural arena to show how experiential work and creative OOH transform BBC shows into full contact moments that audiences can step into, play with, and share.

You'll hear how the BBC turns its biggest shows into immersive, high stakes spaces where audiences don’t just watch… they take part in it. From knockout stunts to stealth mode surprises, you’ll hear from the talent themselves on how real world executions have impacted them personally and professionally, and explore how everyday environments become playful combat zones packed with spectacle, suspense, and shared joy.

Find out how these moments can fuel earned media, ignite fandoms, and create those unforgettable “you had to be there” stories.

Who wins? You’ll have to be ringside to find out…