Celine Makhlouf is a Marketing Executive with over five years’ experience at the BBC, leading large scale, 360 degree marketing campaigns for some of the broadcaster’s most iconic brands. As a campaign lead, she has overseen fully integrated strategies spanning outdoor, digital, social, on air and experiential marketing, with credits including The Night Manager and Race Across the World. Celine is particularly recognised for her work in outdoor and in person brand experiences, most notably leading a series of experiential activations for the Gladiators brand. Through tailored live activations across the UK, she helped bring the spectacle and energy of the show into public spaces, allowing tens of thousands superfans to experience the brand first hand and translating broadcast magic into real world engagement.