We want to know how Pay TV operators can use AI to create new services that increase net promoter scores or generate new revenues, and the technology and infrastructure that makes this possible. This event looks at how operators address broadband-only households – including cord-nevers – and establish brand favourability while looking to upsell homes to higher subscription packages. Can Pay TV make better use of free-to-view content to grow its share of this market? We ask how full-flavour Pay TV stays relevant as more viewing goes to SVOD apps that are available anywhere. You will hear the latest thinking on how operators simplify the viewing and customer experience in a fragmented video landscape, including with subscriptions management. We look for best practice when transitioning fans from shows that were exclusively licensed but are now found in a studio partner app. How do Pay TV providers turn this into a win-win-win for themselves, studios and viewers?