Connected TV World Summit 2027 has one primary purpose: to help premium TV providers win the war for attention – against video sharing platforms, social video, rival TV companies, and any other media.
We want to know how they win that attention in owned-and-operated services and beyond.
This event explores the delicate balance needed to reach younger audiences on their terms while ensuring mass-reach television is underpinned by premium TV economics.
This means an economic model that rewards high-stakes investments across a supply chain that spans studios and production companies, actors and actresses.
We need to know how to keep subscriptions recurring, ad sales buoyant and ad revenue shares sustainable.
There is a key focus on the next-generation UX, including:
Generating the algorithmic power and dynamic personalization needed to compete with YouTube.
Capturing attention from consumers who love short-form, vertical and ‘infinity feeds’.
We explore what a Gen Z-facing TV service looks like, and hear how creators can be welcomed into premium TV environments like FAST, and how advertisers will respond.
We find out how ‘legacy’ media makes better use of video sharing platforms to market and monetise its content.
Winning the war for attention, on terms that support premium TV economics, requires strong and independent platforms and the option for direct-to-consumer apps.
This event explores how AI will power a new kind of intelligent operator, turbo-charge D2C streaming, and create new advertising opportunities.
