Global SVOD services are doubling down on partnerships with local broadcasters, creating dedicated spaces for curated collections and even linear channels. What do deals like Disney+ with Atresmedia and ZDF Studios, and Prime Video with France Télévisions, tell us about the future of TV? Are global SVOD services starting to look like digital aggregators? We consider the wider evolution of SVOD services as they grow their advertising businesses, including the content that broadens reach for big brand advertisers. Are live events and especially sports a way to keep viewers coming back every week? What role is there for linear and appointment-to-view in global streaming’s next chapter? More studios are licensing content to third parties again, so we look at how this is shaping programme line-ups across the SVOD, AVOD and broadcasting space.